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Consultation on proposed Level 3 skill standards in Content Creation

Review of unit standards for Preliminary Journalism Skills and Radio

Following the introduction of new Level 2 skill standards in Content Creation, four additional Level 3 skill standards are now proposed. These build on foundational skills and focus on creating, producing and distributing multimedia content for contemporary creative and media contexts. 

Developed with input from industry and education providers, these standards focus on practical skills including writing, content distribution, interviewing and producing audio/visual media. 

They also replace the remaining unit standards in the Preliminary Journalism Skills and Radio domains, which will be expired accordingly. The new standards retain the essential practical skills and competencies of the previous unit standards but have been broadened in scope to ensure applicability across diverse media and broadcast contexts including creative spheres. This ensures relevance to evolving industry needs. 

 

Title  Level  Credits 
Write content for a defined media type and audience  3  4 
Use technology to distribute targeted media content  3  3 
Conduct an interview for publication in a media product  3  4 
Produce and deliver audio and video content from a script or brief  3  4 

Preliminary Journalism Skills 

Number  Title  Level  Credits 
27610  Demonstrate basic understanding of news stories and the role of journalists  2  4 
27611  Demonstrate understanding of current events for journalism  2  4 
27612  Plan and conduct interviews for a news story or a feature for publication or broadcast  2  4 
27613  Write and present news stories intended for publication  2  4 
27615  Take and select photographs for a news story and a feature  2  3 
27614  Sub-edit news stories and a feature intended for publication  3  3 
27616  Identify and research potential news stories or news features for broadcast on radio  3  3 
27617  Lay out pages intended for publication   3  3 

 

 

Radio 

Number  Title  Level  Credits 
10313  Plan and broadcast a radio programme using an automated system  2  5 
10319  Write a voice report for radio  2  5 
26553  Demonstrate knowledge of radio broadcasting  2  3 
26554  Demonstrate knowledge of radio broadcasting law  2  5 
10183  Present on-air for radio   3  6 
10231  Sell radio advertising  3  10 
10235  Write a basic radio commercial  3  5 
10308   Record and edit for radio broadcast  3  10 
10309  Operate a studio during a live radio broadcast  3  5 
10320  Present a live-voice report on radio  4  15 
10234  Design and manage radio promotions  4  15 

Provide feedback

We welcome your feedback on these proposals. Please contact q[email protected] with any comments or questions. Consultation closes 26 September.