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Ngā Peka o Toi

The subsectors of Toi Mai

Ngā Peka o Toi is the sector-focused denomination covering the various sectors and industries Toi Mai represents in the vocational education and training space, including the creative, technology, entertainment, hairdressing and barbering, makeup artistry, skincare, journalism, radio and television broadcasting, gambling, and sports and recreation industries.

Developed through considerable research, data analysis, interviews and consultation, each industry and workforce development plan contains actions and recommendations aimed at ensuring the best vocational education outcomes for the following sectors:

  • Toi ā-Ringa (focused on hairdressing & barbering)
  • Toi Māori (focused on Ngā Toi Māori Māori Creative Arts)
  • Toi Ora (focused on Exercise)
  • Toi Pāho (focused on the screen sector and journalism)
  • Toi Puaki (focused on live theatre and music)
  • Toi Whānui (focused on digital technology).

Industry members, ākonga, education providers, and those with an interest in these sectors were encouraged to provide feedback on the draft plans.

The recommendations and actions contained in these plans incorporates what we heard from the interviews with industry and the wider consultation. Toi Mai would like to acknowledge and thank those who shared their invaluable feedback and insights.

If you have any questions, please feel free to contact us at [email protected]

Ngā Peka o Toi

Our subsectors

This categorisation of our sectors came about following the release of the COVID-19 Recovery Baseline Engagement and Data (BED) Project, which identified the need for a more holistic identification of our workforces embedded in te ao Māori.

In March 2023, we released Te Wao Nui o Toi, which connected the film industry to the narrative of a forest ecosystem in the manner of Te Wao Nui a Tāne. Following the development of this kaupapa, our sectors – originally denoted as the creative, cultural, recreation and technology (CCRT) sectors – became Ngā Peka (branches) o Toi, each being a part of a wider Toi Mai ecosystem.

Ngā Peka News

Is the Fourth Estate terminal?
11/13/24

Is the Fourth Estate terminal?

Everyone knows a strong journalism sector is critical to a healthy democracy. Aotearoa functions best when journalists inform, uncover truths...
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New creative and cultural strategy hits the right notes
11/05/24

New creative and cultural strategy hits the right notes

Toi Mai Workforce Development Council celebrates the release of Amplify – the Government’s (draft) strategy for New Zealand’s creative and...
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Working out the challenges in the exercise industry
07/11/24

Working out the challenges in the exercise industry

Realigning workforce qualifications with practical skills, developing a financially-sustainable business model, and convening stakeholders over challenges and opportunities, will contribute...
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Fanning the fire of the performing arts workforce
07/10/24

Fanning the fire of the performing arts workforce

A comprehensive cross-sector response is proposed to address the financial hardship and workforce challenges faced by Toi Puaki, New Zealand’s...
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Funding re-balance essential to training an effective screen workforce
07/09/24

Funding re-balance essential to training an effective screen workforce

A re-balancing of funding to the informal education and training sector will deliver the industry-specific skills and capabilities required by...
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Flexible, adaptable, work-based training needed for barbers and hairdressers
07/03/24

Flexible, adaptable, work-based training needed for barbers and hairdressers

Flexible and adaptive blended and work-based training is needed to prepare those launching careers as either barbers or hairdressers, and...
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Recognising, protecting and valuing Ngā Toi Māori is critical to our cultural and economic future
07/02/24

Recognising, protecting and valuing Ngā Toi Māori is critical to our cultural and economic future

Establishing key industry infrastructure around ringatoi (artists) is critical to ensuring Aotearoa benefits from the commercial, economic and cultural benefits...
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Feedback critical to shaping the future of vocational education
06/27/24

Feedback critical to shaping the future of vocational education

Stakeholder feedback is being sought on four new Workforce Development Plans (WDPs) and one Industry Development Plan (IDP) released today...
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Striking a balance: wellbeing vs. financial security in the arts
06/17/24

Striking a balance: wellbeing vs. financial security in the arts

Income is a crucial factor in life security and satisfaction for any individual and their whānau in New Zealand, but...
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New micro-credential opens up a clear pathway into the screen industry
05/27/24

New micro-credential opens up a clear pathway into the screen industry

Toi Mai is celebrating a milestone moment with a newly listed micro-credential ‘Introduction to the Aotearoa New Zealand Screen Industry’. ...
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Major systemic change needed in technology education if industry is to thrive
05/19/24

Major systemic change needed in technology education if industry is to thrive

Major systemic change is required in vocational education coordination, funding and provision if New Zealand is to realise the potential...
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New skill standards for screen-sector careers
12/19/23

New skill standards for screen-sector careers

Aotearoa is currently facing a major shortage in the Toi Pāho (broadcast and screen sector) workforce. To help remedy this...
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Research on the barriers to diversity in the Aotearoa tech sector released
12/14/23

Research on the barriers to diversity in the Aotearoa tech sector released

“All over the world, diversity and inclusion is one of the biggest challenges facing the tech industry today, and New...
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New qualifications for a new Aotearoa
12/12/23

New qualifications for a new Aotearoa

The way we consume media has shifted dramatically in recent years, from broadcasting linear media on radio and television, to...
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New qualification aims to silence sour note of declining piano tuner numbers
11/20/23

New qualification aims to silence sour note of declining piano tuner numbers

This past weekend, TVNZ ran a story covering the nationwide shortage of piano tuners and the new qualification developed by...
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Māoriland: Nurturing the next generation of screen professionals in Aotearoa
10/30/23

Māoriland: Nurturing the next generation of screen professionals in Aotearoa

Earlier this month, some Toi Mai kaimahi had the chance to visit Māoriland in Ōtaki, the home of the Māoriland...
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Te Wao Nui o Toi recognised with a prestigious Good Design Award for excellence in design and innovation
09/08/23

Te Wao Nui o Toi recognised with a prestigious Good Design Award for excellence in design and innovation

Our first sector-specific workforce development plan, Te Wao Nui o Toi — capability and development plan for the below-the-line screen...
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Industry-driven learning: new micro-credential for screen-sector careers
09/06/23

Industry-driven learning: new micro-credential for screen-sector careers

Aotearoa is currently facing a major shortage in the Toi Pāho (broadcast and screen sector) workforce. To help remedy this...
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Industry and government set to collaborate to boost screen workforce
03/09/23

Industry and government set to collaborate to boost screen workforce

Toi Mai, the Workforce Development Council for the creative, cultural, recreation and technology sectors, is seeking feedback on how to...
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Embracing Digital Transformation (EDT) Project goes live!
11/30/22

Embracing Digital Transformation (EDT) Project goes live!

Toi Mai is pleased to release its second Tertiary Education Commission WDC/TITO COVID-19 Response Projects Fund project report: Embracing Digital...
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The COVID-19 Recovery Baseline Engagement and Data (BED) Project
10/28/22

The COVID-19 Recovery Baseline Engagement and Data (BED) Project

Toi Mai is proud to release its first Tertiary Education Commission WDC/TITO COVID-19 Response Projects Fund project report: The COVID-19...
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