Content delivered through broadcast and screen media: film, radio, television and online interactive media, which includes advertising and the game development industry. Toi Pāho is the sector that creates engaging screen-based moving image and audio content for wide distribution. Of the Toi Mai sectors, this is the largest employer of Māori and coped best through the pandemic.
Te Wao Nui o Toi is the first sector-specific workforce development plan by Toi Mai, outlining the acute shortage of skilled below-the-line production workers in the Toi Pāho industry and setting clear actionable recommendations.
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