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Toi Ora, Tāngata Ora; Toi Ora, Whenua Ora

Toi Ora, Tāngata Ora; Toi Ora, Whenua Ora is the first industry development plan (IDP) for Ngā Toi Māori, the Māori creative arts sector. While recognised socially as
a sector, there is no formal, legal classification, and so accurate statistics on who is working in the sector and how many – needed to aid workforce development initiatives – are currently impossible to gather, and any formal coverage of the sector includes Māori doing work in other sectors that don’t necessarily fall within Ngā Toi Māori, such as graphic design, architecture and media.