Barry Soutar (Ngāti Porou, Ngāti Awa, Ngāi-Tai-ki-Tāmaki, Ngāti Kahungunu) is an executive-director of TORO Studios, a creative technology company based in Tairāwhiti, which includes a production studio, a software development company and partners with a national collective of export-focused creative production companies, AMO Collab. Barry has been a director of Te Runanganui-o-Ngāti Porou. Prior to this, he built a successful export software company operating in the location intelligence industry.