2023–24 is the year Toi Mai came into its own as both a standard setting body and a trusted advisor to industry and government.
Join us as we reflect on the past year and its milestones. Click here to read the full report.
Ngā Awa Kōrero workforce development plan lays the foundation for empowering the journalism sector in Aotearoa, to make it more resilient and sustainable, supported by a diverse and highly skilled workforce.
This draft plan is the result of sector data analysis, interviews and other engagements with journalists in varied roles and stages of their career from across the motu, and includes proposed recommendations and actions.
Toi Mai is encouraging all industry members, learners, education providers, and those with an interest in the journalism sector to provide feedback on Ngā Awa Kōrero by 29 November.
Click here to read the full draft plan (PDF)
Click here to read the summary (PDF)
Have your say and provide your feedback via the online form (MS Forms)
The impact of participation in arts and cultural activities on personal wellbeing investigates the impact that participating in the arts has on personal wellbeing by quantifying the amount of income an individual is willing to forego in return for the benefit of arts and cultural participation.
It adds to our ever-growing pool of knowledge and understanding of the impact the arts has on our communities.
Read/download the non-technical summary or full research report by clicking on the links below:
(PDF) The impact of participation non-technical summary
(Word) The impact of participation non-technical summary
(PDF web version) The impact of participation full report
(PDF print version) The impact of participation full report
(Word version) The impact of participation full report
Kia Mura! is the first workforce development plan for Toi Puaki (performing arts) created by Toi Mai Workforce Development Council and supported by the results of engagements with over a hundred people working in theatre and live music – including empathy interviews and creative talanoa – as well as sector analytics and data. The plan does not claim to cover the whole sector, but represents a snapshot in time, sharing insights about what the sector needs now to become a thriving workforce in the future.
Currently, Te Ahi Toi Puaki (the fire of Toi Puaki) is burning low with the funding that fuels it in short and sporadic supply. Without a fair and sustainable funding model, the fire will become a few embers and eventually go out. If Te Ahi Toi Puaki can burn fiercely, then audiences and practitioners alike will flock to enjoy its warmth and undeniable beauty.
The recommendations and actions contained in Kia Mura! incorporates what we heard from the interviews with industry and wider consultation.
Click here for more details.
Te Waha o Tāne, the second workforce development plan (WDP) for Toi Pāho, follows the inaugural WDP by Toi Mai, Te Wao Nui o Toi (2023). While that highlighted the challenges facing the screen industry’s below-the-line workforce (production crew roles), Te Waha o Tāne focuses on the needs of the above-the-line workforce (producers, directors and writers). Given the interdependence of the above- and below-the-line workforces for success, many of the insights gained through the development of Te Wao Nui o Toi are still relevant in this plan.
Te Waha o Tāne gives an overview of the sector’s training needs for those in creative leadership roles. It provides actionable guidance and recommendations in order to amplify the voice of the industry, build a diverse and capable workforce, and enable our Toi Pāho industry to thrive by ’35.
He rangi whawhati kō, he tau hāwere is the first workforce development plan (WDP) we have developed for Toi Ora. This WDP focuses specifically on the exercise industry and is the result of interviews with 17 industry leaders and further engagements with 80-plus industry people, supported by sector analytics and data. The engagements and understandings developed during this process inform the recommendations to initiate the changes needed to ensure a thriving workforce and productive exercise industry.
The WDP contains three recommendations for industry and other organisations as well as four actions for Toi Mai to tackle these challenges and work towards a thriving exercise industry by 2035.
Toi Ora, Tāngata Ora; Toi Ora, Whenua Ora is the first industry development plan (IDP) for Ngā Toi Māori, the Māori creative arts sector. While recognised socially as a sector, there is no formal, legal classification, and so accurate statistics on who is working in the sector and how many – needed to aid workforce development initiatives – are currently impossible to gather, and any formal coverage of the sector includes Māori doing work in other sectors that don’t necessarily fall within Ngā Toi Māori, such as graphic design, architecture and media.
This IDP has been developed through a human-centred research process where 12 empathy interviews and one wānanga were conducted with ringatoi (artists) from across various disciplines, whose kōrero informed the themes, challenges and opportunities as outlined in the plan.
Kia Ita! is the first workforce development plan (WDP) for Toi ā-Ringa (the art and design sector) created by Toi Mai Workforce Development Council. This plan specifically focuses on the barbering and hairdressing industry and is supported by the results of sector data/analytics and interviews, wānanga and other engagements with barbers and hairdressers from across the motu.
In our engagements and research, Toi Mai found that barbers and hairdressers faced many different but similar challenges. To tackle these challenges, the plan has identified various solutions-focused recommendations and actions. Our hope is that these, if enacted, will bind together the loose strands of dishevelled hair within the industry and unite the hair and barbering communities as we work towards a thriving workforce by 2035.
Working for fun? The impact of employment in the arts sector on wellbeing brings to light the need to address the underlying structural issues that hinder arts workers and prevent them from achieving financial parity with other professions. Read/download the non-technical summary or full research report by clicking on the link(s) below:
(PDF) Non-technical summary of Working for fun? The impact of employment in the arts sector on wellbeing
(Web version) Working for fun? The impact of employment in the arts sector on wellbeing
(PDF Print version) Working for fun? The impact of employment in the arts sector on wellbeing
(Word Print version) Working for fun? The impact of employment in the arts sector on wellbeing
Te Wao Toi Whānui is the first workforce development plan for vocational training for Toi Whānui (Enabling Technologies), the digital technology workforce of Aotearoa.
This plan highlights the challenges and opportunities in attracting, training and retaining Toi Whānui employees and offers actions and recommendations for building a thriving and sustainable workforce.
Click here for more information and to access the workforce development plan, and other resources.
In December 2023, Toi Mai provided briefings for the incoming ministers responsible for the Toi Mai sectors.
Each document contains useful insights on the workforce development plans, other engagements with industry, providers and workers, and details of our wider research.
View/download the Technology briefing.
View/download the Screen and Creatives briefing.
View/download the Sport and Recreation briefing.
View/download all briefings in one document.
Barriers to diversity in the Aotearoa tech sector highlights the many complex barriers to inclusion that have been holding tāngata whaikaha, in particular, back from entering the tech sector’s workforce.
This research builds on the findings contained in two reports released by Toi Mai earlier this year into the ‘Leaky Pipeline’ – the barriers to access for young women in the creative technology (Createch) sector.
Click here for more details and to access alternative formats of the report (including audio, braille, large print, Easy Read and an NZSL translation).
Download a printable version of the report here.
Download a word version of the report here.
Toi Mai Workforce Development Council develops investment advice for the Tertiary Education Commission (TEC) to enhance vocational education and training to meet industry needs.
This is submitted in accordance with the functions of the Workforce Development Councils (WDCs) set out in sections 366 (j) and 411 of the Education and Training Act 2020.
Submitted in November 2023, the latest investment advice to TEC can be viewed/downloaded here.
We are pleased to share the Toi Mai Pūrongo ā-Tau | Annual Report for 2022–23, one of our key accountability documents that contains performance reporting and audited financial statements.
In 2022–23, Toi Mai prioritised two major aspects of transformation:
Join us as we look back over the past year and its key milestones. Read the full report here.
Toi Mai has conducted research looking into Government Expenditure to the Arts and Cultural Sectors.
The research can act as a foundational layer for us building knowledge and creating an evidence base for our sectors.
It can be used as a baseline for future replicable analysis, while also enabling the assessment of change over time.
Examined is ‘recreation, culture and religion’ expenditure compared to the OECD and between 2009 and 2021, relevant vote appropriations for ‘arts, culture and heritage’, and Lottery Grants Board Funding.
Read the report here.
Download a printable version here.
The title of our second Operational Plan is Iti rearea kahikatea ka taea which translates to ‘even the small rearea bird can ascend to the great heights of the kahikatea tree’.
Toi Mai Ohu Ahumahi may be the smallest of the six Workforce Development Councils, but with sustained effort, we will fly from branch to branch until we reach the karamatamata o te rākau in Te Wao Nui o Toi.
Iti rearea kahikatea ka taea – Toi Mai Operational Plan builds on our 2022–23 Operational Plan and outlines the TEC-funded mahi Toi Mai proposes to deliver between 1 July 2023 and 30 June 2024.
If you have any queries in relation to the investment advice Toi Mai has developed or the 2024 funding from the PTE Strategic Fund, please email us at [email protected]
Click here for more information.
Toi Mai has identified a workforce shortage in sectors where technology and the creative arts converge. Recent industry-led research into the digital technology and ICT workforce pipeline suggests that there are low proportions of women in tertiary and high school training, exacerbating workforce shortages. In international research, this phenomenon is characterised as a ‘leaky pipeline’ (c.f. Born & Devine 2015).
To identify where and why these ‘leaks’ are occurring, the following reports have been prepared by lead researchers outlining the barriers for women accessing creative technology tertiary training in Aotearoa:
Barriers for Women in Creative Technology Tertiary Training in Aotearoa – led by Oli Wilson, Catherine Hoad and Dave Carter from Massey University Wellington.
Ngā Whakakōroiroi: Exploring Hindrances in Createch for Māori, Pacific Peoples and Wāhine – led by Jani K. T. Wilson (Ngāti Awa, Ngā Puhi, Mātaatua) from the University of Auckland.
Te Wao Nui o Toi conveys industry views on addressing the acute shortage of skilled below-the-line production workers in Toi Pāho: defined for the purposes of the report as the film, television and interactive media industries.
Click here for the printable version of the full report.
Te Tūmatakahuki o Toi Mai – The Statement of Strategic Direction outlines our organisation’s direction of operations, to ensure every three to five years we are evolving and changing according to the needs of our sectors and learners.
The 2021–22 Annual Report is a first of its kind for Toi Mai as it outlines what we have prioritised as a newly established organisation within our first nine months of operation and how we will continue to build on this in the coming years.
Ka mua, ka muri – We look back to inform our way forward.
Toi Mai is pleased to release its second Tertiary Education Commission WDC/TITO COVID-19 Response Projects Fund project report: Embracing Digital Transformation (EDT), which outlines how the Creative and Recreation Sectors of Aotearoa applied new digital delivery models due to the pandemic.
As part of the EDT project, an insights report titled The voices of Māori & Pasifika Performing Arts was produced on behalf of Toi Mai by Te Amokura Consultants, Rewa Harriman (Senior Consultant) – Te Whakatōhea and Leah Te Ua (Consultant) – Tuwharetoa/Te Aitanga-a-Mahaki.
Our first Workforce Development Plan (WDP) for the creative, cultural, recreation and technology (CCRT) sectors, articulates each sector’s workforce requirements to meet their strategic ambitions, with a particular focus on the role of vocational education and training.
This is a chance for our stakeholders – industry, businesses, training providers, iwi, Māori businesses, public sector organisations and learners – to see our emergent thinking.
In support of the full Workforce Development Plan, a summary has also been developed to provide an overview of the key information. Please click here to read.
Toi Mai is proud to release its first Tertiary Education Commission WDC/TITO COVID-19 Response Projects Fund project report: The COVID-19 Recovery Baseline Engagement and Data Project (BED).
The operational plan outlines how Toi Mai will impact vocational education and training to meet future skills requirements for the sectors we represent: Creative, Cultural, Recreation and Technology (CCRT).
